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Common Knowledge helps organizations that are committed to positive social change to be more effective in their message, media and outreach strategies for demographically or culturally diverse audiences. We bridge the fields of strategic marketing, cross-cultural communication, civic engagement and the psychology of learning to uncover insights about the barriers and motivators affecting attitude and behavior change. Our primary focus is on developing strategies and programs that engage diverse, multi-layered audiences on complex, sensitive life literacy issues like finances, health, voting and community life.
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