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Harriet Mayeri serves as the Research Director of Common Knowledge and is also a founding partner of Mayeri Research. She has 35 years of experience designing and implementing qualitative and quantitative research for non-profits, government organizations, corporations and in academic settings. Harriet is a nationally known expert on consumer perceptions, attitudes and behavior among all demographic, socio-economic and psychographic segments and she has been a featured speaker at American Marketing Association meetings in London and Chicago. Prior to founding Mayeri Research, Harriet was Director of Consumer Research for the New Ventures Group at DDB Needham, helping clients to develop positionings, strategies and communications for the introduction of new products as well as for the re-positioning of existing brands within evolving markets; Manager of Advertising Research and Special Projects at Young & Rubicam; and, a National Institute of Health Fellow in Social Psychology at Columbia University.
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